Monday 6 December 2010

Music Magazine Pre-Production




For my music magazine, I chose jazz as my genre. I think that jazz would be an easy genre to work with, as it is distinguished and different from most music types, also, jazz already has it’s distinguished trade mark style, which I can work with and enhance to create my desired magazine front cover. However, I feel that because my genre is mainly enjoyed by the older generation, it’s going to be a little challenging for mw to win over the younger target audience.

◆ Jazz, in my opinion, seems very sophisticated and suave; therefore, the artists in this genre echo this ideology through their behaviour and image.
◆ The women and men portrayed as jazz artists seem very dignified and intelligent, and this is shown through the tuxedos and the gowns that they often wear.
Words associated with jazz:
◆ Trumpet
◆ Black &White
◆ Early 20th & 21st Century
In what ways does your media product use, develop or challenge forms and conventions of real media products?
In my opinion, I think that my magazine front cover will be quite generic to the real media products. By this I mean that the layout of the magazine in general will replicate the other magazines. However, I want my front cover to be distinguished and different, in order for it to stand out to my target audience, and for it to receive a preferred reading. However, I also want to challenge the concept of underrepresentation in the media of certain social groups, and since my chosen genre is Jazz, I want to represent the wider spectrum of jazz fans, rather than the minimal stereotype.

How does your media product represent particular social groups?
I think that since my music magazine is on the Jazz genre, it would be stereotypically directed at the male audience; however, I want to create a magazine that does the opposite. Although there are many talented women in jazz, I think that they are overshadowed by the patriarchy associated with the genre. By creating a music magazine that is as equally representative of the female, as it is the male, I will get the ‘preferred reading’ that I am after.

What kind of media institution might distribute your media product and why?
I think that I would want my media product to be distributed by an experienced institution. The reason I would want an experienced institution is due to the rarity of a jazz magazine, and I feel that because of this it needs to be marketed specifically in order to appeal to the audience that I have in mind. This would make it easier to market my jazz magazine to a wider audience, and it would also enable the magazine to recognize females as an audience.
Who would be the audience for your media product?
I would like to have a wide range of readers for my magazine; however I would like to have my magazine recognise women as prominent jazz lovers, and therefore I want my magazine to convey this. I feel that jazz is a predominately male genre, and I feel that women deserve recognition too; therefore I have chosen a female readership for my music magazine.

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