Monday 6 December 2010

Music Magazine - Production

In what ways are you designing your media product to use, develop or challenge forms and conventions of real media products?
In my opinion, I think that my magazine front cover will be quite generic to the real media products. By this I mean that the layout of the magazine in general will replicate the other magazines. However, I want my front cover to be distinguished and different, in order for it to stand out to my target audience, and for it to receive a preferred reading. However, I also want to challenge the concept of underrepresentation in the media of certain social groups, and since my chosen genre is Jazz, I want to represent the wider spectrum of jazz fans, rather than the minimal stereotype.
How are you designing your media product to represent particular social gropus?
I think that since my music magazine is on the Jazz genre, it would be stereotypically directed at the male audience; however, I want to create a magazine that does the opposite. Although there are many talented women in jazz, I think that they are overshadowed by the patriarchy associated with the genre. By creating a music magazine that is as equally representative of the female, as it is the male, I will get the ‘preferred reading’ that I am after.
Also, I want to adapt the mast heads and the layout so I can get my wanted audience to find my media product attractive and interesting. I will do this by choosing a specific model and also, by designing my layout to create the wanted effect on my audience.
How are you attracting/adressing your audience?
As my chosen genere and the audience that I want are quite different, I am trying to appeal to them through the look of my front page. I want my audience to immediately find my magazine attractive, and the only way that I can do this is to appeal to them through the way my front cover looks. I have chosen a female model on my front cover, to exemplify the fact that I would like to gain a predominantely female readership, also, I tried to further emphasise the need for a female audience through my buy-lines and mast heads. however, I have created a quite adrogynous look for my model on the fron page, and the reason for this is to play on the fact that jazz is a ‘male’ genre and I wanted to represent women in this genre, as I feel that they have done a great deal for jazz music. The colour of my front page is heavily black and white, with minimal colour. This is to make my magazine look interesting, and increase the attractive nature of it. It is also for it to catch the audience’s eye and stand out from all the other, colourful magazines that will be on the shelf.
I also felt that by using a female model for my fron cover I was attracting the audience that I wanted, as they would feel respresented and appreciated. Also, I’d want them to feel that within the jazz genre, women are represented equally to the input they have in the actual music.

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